Meta's Click-to-WhatsApp Animation

Revolutionizing Business Communication: Meta's Click-to-WhatsApp
In collaboration with CraveFX, I had the opportunity to create an engaging social campaign animation highlighting Meta's Click to WhatsApp (CTWA) advertising feature. The project showcases how this powerful tool benefits business owners across four prominent WhatsApp business solution providers: Qontak, Sleekflow, Wati, and Ycloud.
The animation's primary focus was to demonstrate the seamless integration of CTWA into paid advertising campaigns, specifically targeting the Indonesian market. Through vibrant visuals and clear storytelling, we illustrated how this feature streamlines customer communication and enhances business efficiency.
Styleframe & Process
Working closely with CraveFX's design team, we developed a cohesive visual narrative that not only explains the technical aspects of CTWA but also highlights its practical benefits for business owners. The result is a compelling campaign that bridges the gap between traditional advertising and instant messaging functionality, showcasing the evolution of modern business communication.
Credits
Client
Client
Across the Pond
Production & Design
CraveFX
Director
Mercedes Affleck
Producer
Choon Yong
Art Director
Mercedes Affleck
Storyboard Artist
Jeffery Chong
Designer
Jeffery Chong
Mercedes Affleck
Animator
Sheng Ting Wu
Cheng Ping Li
Jackson Choong
Pei Hsuan Wang
Music & Sound Design
Zahin Anwari
Rocha Soh
Jonique Tan
Feel free to say hi!
info@chengpingli.com
Location
Taipei, Taiwan
© 2025 Cheng Ping Li