Meta's Click-to-WhatsApp Animation

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Revolutionizing Business Communication: Meta's Click-to-WhatsApp Animation

In collaboration with CraveFX, I had the opportunity to create an engaging social campaign animation highlighting Meta's Click to WhatsApp (CTWA) advertising feature. The project showcases how this powerful tool benefits business owners across four prominent WhatsApp business solution providers: Qontak, Sleekflow, Wati, and Ycloud.

The animation's primary focus was to demonstrate the seamless integration of CTWA into paid advertising campaigns, specifically targeting the Indonesian market. Through vibrant visuals and clear storytelling, we illustrated how this feature streamlines customer communication and enhances business efficiency.

Working closely with CraveFX's design team, we developed a cohesive visual narrative that not only explains the technical aspects of CTWA but also highlights its practical benefits for business owners. The result is a compelling campaign that bridges the gap between traditional advertising and instant messaging functionality, showcasing the evolution of modern business communication.


Styleframe & Process

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+ Credits
Client: WhatsApp
Agency: Across the Pond
Production: CraveFX
Director: Mercedes Affleck
Script: Tseng Yang Chih
Producer: Chooon Yong
Art Director:Mercedes Affleck
Storyboard Artist: Jeffery Chong, Mercedes Affleck
Designer:Jeffery Chong, Mercedes Affleck
Animator: Cheeng Ping Li, Sheng Ting Wu, Jackson Choong
Music & Sound Production: Zahin Anwari, Rocha Soh, Jonique Tan

Feel free to say hi!

info@chengpingli.com

社群連結

Location

Taipei, Taiwan

© 2025 Cheng Ping Li

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