Meta's Click-to-WhatsApp Animation

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Revolutionizing Business Communication: Meta's Click-to-WhatsApp

In collaboration with CraveFX, I had the opportunity to create an engaging social campaign animation highlighting Meta's Click to WhatsApp (CTWA) advertising feature. The project showcases how this powerful tool benefits business owners across four prominent WhatsApp business solution providers: Qontak, Sleekflow, Wati, and Ycloud.

The animation's primary focus was to demonstrate the seamless integration of CTWA into paid advertising campaigns, specifically targeting the Indonesian market. Through vibrant visuals and clear storytelling, we illustrated how this feature streamlines customer communication and enhances business efficiency.

Styleframe & Process

Working closely with CraveFX's design team, we developed a cohesive visual narrative that not only explains the technical aspects of CTWA but also highlights its practical benefits for business owners. The result is a compelling campaign that bridges the gap between traditional advertising and instant messaging functionality, showcasing the evolution of modern business communication.

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Credits

Client

WhatsApp

Client

Across the Pond

Production & Design

CraveFX

Director

Mercedes Affleck

Producer

Choon Yong

Art Director

Mercedes Affleck

Storyboard Artist

Jeffery Chong

Designer

Jeffery Chong
Mercedes Affleck

Animator

Sheng Ting Wu
Cheng Ping Li
Jackson Choong
Pei Hsuan Wang

Music & Sound Design

Zahin Anwari
Rocha Soh
Jonique Tan

Feel free to say hi!

info@chengpingli.com

Location

Taipei, Taiwan

© 2025 Cheng Ping Li

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