Taiwan Expo – TITRA – ChengPingLi

TAITRA - 2021 Online Exhibition Brand Video

TAITRA holds Taiwan Expo in Southeast Asia annually.

We discovered that the online exhibition format aligned perfectly with the concept of virtual secret agents, so we boldly experimented with a different style from before, packaging the video with spy film techniques to capture the audience's interest.

▸ Opening: Transitioning from the real world into the virtual world, echoing the theme of "online exhibition".

▸ Process: The protagonist travels through maps of different themes, introducing the five main promotional themes while advancing the plot.

▸ Ending: Returning to the real world, emphasizing to the audience that "real-world needs can all be met through the online exhibition" without requiring physical attendance.

To present extensive content within a limited timeframe, the animation maintains a fast overall pace with multiple jump cuts, perfectly capturing the intense atmosphere of a spy film.