TAITRA - 2021 Online Exhibition Brand Video

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TAITRA holds Taiwan Expo in Southeast Asia annually.

We discovered that the online exhibition format aligned perfectly with the concept of virtual secret agents, so we boldly experimented with a different style from before, packaging the video with spy film techniques to capture the audience's interest.

▸ Opening: Transitioning from the real world into the virtual world, echoing the theme of "online exhibition".

▸ Process: The protagonist travels through maps of different themes, introducing the five main promotional themes while advancing the plot.

▸ Ending: Returning to the real world, emphasizing to the audience that "real-world needs can all be met through the online exhibition" without requiring physical attendance.

To present extensive content within a limited timeframe, the animation maintains a fast overall pace with multiple jump cuts, perfectly capturing the intense atmosphere of a spy film.

Styleframe & Process

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Accordion Example
+ Credits
Client: Taiwan External Trade Development Council (TAITRA)
Production & Design: Woolito Animation Studio
Director:Liu Xin Yi
Project Coordinator:Chen Yi Xuan
Executive Producer:Chen Yi Xuan
Script:Liu Xin Yi
Storyboard Artist: Liu Xin Yi
Art Director:Yu HSU
Designer: Yu HSU, Liu Yi Xuan, Lee Hsin Pin, Lin,Xuan An
Design Assistant: Lai Qi Wen, Zeng Yang Zhi, Zhang Ya Wen, Yang Rong
Animation Director: Liu Xin Yi
Animator: Liu Xin Yi, Chang Cheng Hao, Cheng Ping Li
Music & Sound Production: Wang Yu Xiang, Liu Xin Yi

Feel free to say hi!

info@chengpingli.com

社群連結

Capabilities

Motion Graphics
2D Character Animation
Animation for Branding
Storyboarding
Graphic Design

Location

Taipei, Taiwan

© 2025 Cheng Ping Li

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