TAITRA - 2021 Online Exhibition Brand Video

TAITRA holds Taiwan Expo in Southeast Asia annually.

We discovered that the online exhibition format aligned perfectly with the concept of virtual secret agents, so we boldly experimented with a different style from before, packaging the video with spy film techniques to capture the audience's interest.

▸ Opening: Transitioning from the real world into the virtual world, echoing the theme of "online exhibition".

▸ Process: The protagonist travels through maps of different themes, introducing the five main promotional themes while advancing the plot.

▸ Ending: Returning to the real world, emphasizing to the audience that "real-world needs can all be met through the online exhibition" without requiring physical attendance.

To present extensive content within a limited timeframe, the animation maintains a fast overall pace with multiple jump cuts, perfectly capturing the intense atmosphere of a spy film.

Styleframe & Process

With dynamic camera angles, slick character animation, and a bold color palette dominated by electric blues, the piece echoes the tone of a modern action film.

Visual motifs like gears, circuit patterns, digital scanning, and fast-paced transitions reinforce the futuristic theme, while the polished, vector-based art style keeps the tone professional yet accessible. The agent’s journey—from gadget activation to high-speed chase—serves as a visual metaphor for Taiwan’s tech leadership and global reach.