Personal Rebrand
2025

Make it yours before you make it big.

From a symbol to meaningful logo

I used to be called Cheng-Ping (丞平 in Traditional Chinese) in my hometown, it's my birth name given by my parents.

And I've always believed that a person's personality partially comes from their name.

My name represents me as a personal brand, with "Ping" (平) being the iconic character. In Tranditional Chinese, it has multiple meanings, one being "tranquility" or "calm."

I chase this quality in my creative career, as I find myself most productive and focused when I'm in a calm state.

From East to West and across the globe, I want to communicate this concept through my branding and new logo, more than just a symbol. I aim to express myself as a self-taught, continuous learner, challenge taker, creative problem-solver, and collaborator. Most importantly, I bring enthusiasm and joy to everything I do.

Backstory

This project started with a simple idea: to combine my traditional Chinese name with its "Pinyin" in English.

The first version came about three years ago. It was more of a quick sketch than a finished design. The core idea felt right, but the execution didn’t reflect the clarity or structure I wanted.

So I decided to start over.

01. Wordmark

Design Process

I kept the same concept, but this time I approached it more seriously. I spent time adjusting the typography, refining the balance between the two writing systems, and making sure the visual weight felt consistent. I focused on how the two parts could feel connected without forcing them to blend unnaturally.

I also explored the color system and selected Aeonik and Marist as the main typefaces. To complement them, I created a few simple icons derived from the font shapes, keeping the overall visual language consistent and flexible.

On the motion side, I experimented with how the logo could behave. It switches between English and Traditional Chinese, and also shifts into a more expressive version that moves from emoji-like symbols to text. This motion logic helps bring the identity to life in a way that feels playful but still aligned with the brand’s tone.

It’s a small personal system. A way of translating identity into form and creating something that works across both static and motion contexts.

02. Typography & Color System