IKEA Casefilm

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IKEA Internal Case Films: Business Development Journey

These two animations showcase IKEA's approach to business development through practical case studies. The films demonstrate our systematic methodology:

Problem Definition: Understanding customer pain points and market gaps through thorough research and analysis.
Solution Creation: Developing innovative solutions that align with IKEA's values and customer needs.
Market Testing: Implementing pilot programs to validate solutions in real-world scenarios.
Agile Scaling: Expanding successful initiatives while maintaining flexibility to adapt to market feedback.

These animations serve as educational tools for internal teams, illustrating how IKEA approaches business challenges with a customer-centric mindset while maintaining operational efficiency.

Styleframe & Process

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Accordion Example
+ Credits
Client:IKEA
Production & Design: HYDS Co., Ltd.
Director: Cheng Ping Li
Producer: Scott Tsai
Storyboard Artist: Cheng Ping Li
Designer: Cheng Ping Li、Chen Yu Zhen
Animator: Cheng Ping Li、Chen Yu Zhen
Music & Sound Production: Artlist、Cheng Ping Li

Feel free to say hi!

info@chengpingli.com

社群連結

Location

Taipei, Taiwan

© 2025 Cheng Ping Li

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