IKEA Casefilm

IKEA Internal Case Films:
Business Development Journey

These two animations showcase IKEA's approach to business development through practical case studies. The films demonstrate our systematic methodology:

Problem Definition: Understanding customer pain points and market gaps through thorough research and analysis.
Solution Creation: Developing innovative solutions that align with IKEA's values and customer needs.
Market Testing: Implementing pilot programs to validate solutions in real-world scenarios.
Agile Scaling: Expanding successful initiatives while maintaining flexibility to adapt to market feedback.

These animations serve as educational tools for internal teams, illustrating how IKEA approaches business challenges with a customer-centric mindset while maintaining operational efficiency.

Styleframe & Process

Using a clean, system-inspired design language, the animation breaks down complex service concepts into digestible steps. The styleframes feature fluid UI interactions, simplified infographics, and symbolic visual metaphors—such as floating geometric forms and modular elements—to highlight flexibility, ease of use, and personalization.

The color palette—anchored in IKEA’s iconic blue and yellow—conveys trust, clarity, and brand consistency, while abstract compositions and motion transitions guide the viewer through ideas like effort vs. value, real-time experience, and logistic integration. The result is a functional yet elegant visual narrative that bridges user experience with IKEA’s service philosophy.