Fubon Financial - ESG Video

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Unifying ESG Excellence Through Animation

In this compelling animation project for Fubon Financial Holdings, we undertook the challenge of unifying diverse ESG (Environmental, Social, and Governance) achievements across multiple subsidiary companies into one cohesive narrative. Using Fubon's "Run For Green™" initiative as the central thread, we crafted a visual story that seamlessly weaves together four distinct areas of ESG accomplishments.

Our creative approach focused on bringing Fubon's sustainability philosophy to life through dynamic animation, demonstrating how different aspects of their ESG efforts work in harmony toward a common goal. The project showcases how various initiatives across the company's divisions contribute to their overall commitment to sustainable development.

Styleframe & Process

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Credits

Client

UDN Co., Ltd

Production & Design

Woolito Animation Studio

Director

Tseng Yang Chih

Script

Tseng Yang Chih

Producer

Yang Jung

Account Manager

Li Yeh
Chang Chia Wei

Art Director

Yu HSU

Storyboard Artist

Tseng Yang Chih
Hua Kuo Shu

Designer

Yu HSU
Liu Yi Hsuan
Tseng Tsu Ting
Lin Hsuan An
Lo Pei Shan

Animator

Hua Kuo Shu
Chang Cheng Hao
Cheng Ping Li
Wang Kai Tse

Feel free to say hi!

info@chengpingli.com

Location

Taipei, Taiwan

© 2025 Cheng Ping Li

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