Fubon Financial - ESG Video

Unifying ESG Excellence Through Animation
In this compelling animation project for Fubon Financial Holdings, we undertook the challenge of unifying diverse ESG (Environmental, Social, and Governance) achievements across multiple subsidiary companies into one cohesive narrative. Using Fubon's "Run For Green™" initiative as the central thread, we crafted a visual story that seamlessly weaves together four distinct areas of ESG accomplishments.
Our creative approach focused on bringing Fubon's sustainability philosophy to life through dynamic animation, demonstrating how different aspects of their ESG efforts work in harmony toward a common goal. The project showcases how various initiatives across the company's divisions contribute to their overall commitment to sustainable development.
Styleframe & Process
Credits
Client
UDN Co., Ltd
Production & Design
Woolito Animation Studio
Director
Tseng Yang Chih
Script
Tseng Yang Chih
Producer
Yang Jung
Account Manager
Li Yeh
Chang Chia Wei
Art Director
Yu HSU
Storyboard Artist
Tseng Yang Chih
Hua Kuo Shu
Designer
Yu HSU
Liu Yi Hsuan
Tseng Tsu Ting
Lin Hsuan An
Lo Pei Shan
Animator
Hua Kuo Shu
Chang Cheng Hao
Cheng Ping Li
Wang Kai Tse
Feel free to say hi!
info@chengpingli.com
Location
Taipei, Taiwan
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