Fubon Financial - ESG Video

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Unifying ESG Excellence Through Animation

In this compelling animation project for Fubon Financial Holdings, we undertook the challenge of unifying diverse ESG (Environmental, Social, and Governance) achievements across multiple subsidiary companies into one cohesive narrative. Using Fubon's "Run For Green™" initiative as the central thread, we crafted a visual story that seamlessly weaves together four distinct areas of ESG accomplishments.

Our creative approach focused on bringing Fubon's sustainability philosophy to life through dynamic animation, demonstrating how different aspects of their ESG efforts work in harmony toward a common goal. The project showcases how various initiatives across the company's divisions contribute to their overall commitment to sustainable development.

Styleframe & Process

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Accordion Example
+ Credits
Client: UDN Co., Ltd
Production: Woolito Animation Studio
Director: Tseng Yang Chih
Script: Tseng Yang Chih
Producer: Yang Jung
Account Magnager:Li Yeh, Chang Chia Wei
Art Director: Yu HSU
Storyboard Artist: Tseng Yang Chih, Hua Kuo Shu
Designer: Yu HSU, Liu Yi Hsuan, Tseng Tsu Ting, Lin Hsuan An, Lo Pei Shan
Animator: Hua Kuo Shu, Chang Cheng Hao, Cheng Ping Li, Wang Kai Tse

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Location

Taipei, Taiwan

© 2025 Cheng Ping Li

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