Roots 50th Anniversary

Roots 50週年紀念影片

Celebrate Roots for their 50th Anniversary with some iconic sweater and genuine leather product!

The Roots 50th Anniversary Motion Design project celebrates five decades of a pioneering Canadian retail brand that has become synonymous with quality, authenticity, and national pride.

This motion design piece aims to capture the essence of Roots' journey from its humble beginnings in 1973 to its current status as an iconic lifestyle brand. Through dynamic visual storytelling, we explore the evolution of the brand's identity, its significant milestones, and its deep connection to Canadian culture.

The design approach combines archival imagery, contemporary graphics, and innovative animation techniques to create a narrative that honors the brand's heritage while showcasing its relevance in today's fashion landscape. By weaving together elements from different eras, we create a visual tapestry that reflects Roots' enduring influence on Canadian style and identity.

Styleframe & Process