Taiwan Lantern Festival

2021 台灣燈會在新竹

Taiwan Lantern Festival with the most fantastic promotion video!

The Taiwan Lantern Festival Motion Graphics Project celebrates the rich cultural heritage and modern artistic expression of one of Taiwan's most significant festivals. This animation piece aims to capture the magical atmosphere of the festival through a blend of traditional lantern imagery and contemporary digital art techniques.

The project focuses on bringing to life the vibrant colors, intricate designs, and symbolic meanings of traditional lanterns while incorporating modern motion design elements. From floating sky lanterns to elaborate themed installations, the animation showcases the festival's evolution from its ancient roots to its current status as a major cultural event.

Through dynamic transitions, particle effects, and stylized illustrations, this motion graphics piece tells the story of how light, hope, and artistic innovation come together in this beloved Taiwanese celebration.

Styleframe & Process